Have you been penalized in google page rank for selling text link ads? Have your sites page rank decreased because google is not passing page rank for paid links that you have been purchasing? No way to say 100% on either situatation in google’s war with paid link advertising, BUT let’s look at this a little further.
Google’s Quality Guideline’s states “Don’t participate in link schemes designed to increase your site’s ranking or PageRank… as your own ranking may be affected adversely by those links.” Could purchased links, that are meant to assist in pagerank and popularity of your site, be having a negative effect on your pagerank or search engine rankings. The answer is YES they COULD! Is is this true in every case. Obviously not, but there is no guarantee one way or another.
In general try to “Avoid tricks intended to improve search engine rankings” and “Make pages for users, not for search engines”, as google states, and work on building a unique site that warrants natural linking from other sites. Unfortunately, normally this takes a long time, sometimes years. What if you have a brand new site? What else can be done to increase Pagerank and google search engine ranking? Check back with us soon for more SEO tips and up-to-date website advice!